Sneakerhead storytelling

I speak with Seth Merrill about sneaker branding and marketing. In case you weren’t aware, this industry has absolutely exploded over the past few years, and so we discuss some of the reasons why. Even if you couldn’t care less about sneakers, there are some really great marketing takeaways for any brand, including the importance of authenticity (yes that word again) and storytelling. If storytelling and sneakers don’t really seem to go together, you’re about to find how how they do.

The yuuugest marketing campaigns in history

Daniel offers an objective look at the branding and marketing of the Trump and Biden presidential campaigns. Links referenced in this episode are below.

• Donald Trump’s campaign website

• Joe Biden’s campaign website

• The collaboration behind Joe Biden’s campaign website

• WaPo estimates of 2020 campaign spending

• Donald Trump’s Twitter profile

• Joe Biden’s Twitter profile

• Trump’s 2016 campaign saw approx. $5 billion in earned media

• How much does spending influence elections?

Remixing mistakes into opportunities

When alcohol delivery company Drizly accidentally sent out the wrong marketing email, they acted fast to make (spiked) lemonade out of lemons.

Thanks to the Better Marketing blog for surfacing this story!

Marketing during a pandemic

Which brands have responded to the COVID-19 crisis well, and which haven't? I discuss what marketers can learn from this unprecendented time, and how it might shape customer habits in the future.

My four rules of marketing

In this inaugural episode, I offer my four “rules” of marketing:

1. Embrace the creative process

2. Don’t be boring

3. Treat customers intelligently

4. Always think in terms of incentives