The yuuugest marketing campaigns in history

Daniel offers an objective look at the branding and marketing of the Trump and Biden presidential campaigns. Links referenced in this episode are below.

• Donald Trump’s campaign website

• Joe Biden’s campaign website

• The collaboration behind Joe Biden’s campaign website

• WaPo estimates of 2020 campaign spending

• Donald Trump’s Twitter profile

• Joe Biden’s Twitter profile

• Trump’s 2016 campaign saw approx. $5 billion in earned media

• How much does spending influence elections?