Sneakerhead storytelling

I speak with Seth Merrill about sneaker branding and marketing. In case you weren’t aware, this industry has absolutely exploded over the past few years, and so we discuss some of the reasons why. Even if you couldn’t care less about sneakers, there are some really great marketing takeaways for any brand, including the importance of authenticity (yes that word again) and storytelling. If storytelling and sneakers don’t really seem to go together, you’re about to find how how they do.